Furniture E-Commerce Platform
This furniture e-commerce platform was designed to simplify the furniture shopping experience by integrating AR, smart filtering, and a streamlined checkout process to enhance user satisfaction and increase conversions.
Project Gallery
Client
Furniture Retail Company
Duration
6 weeks
Role
Lead UI/UX Designer
Team
2 designers, 3 developers
Tools
Deliverables
- Wireframes
- Prototypes
- User Research Report
- UI Kit
- Design System
Key Challenges
- Incorporating AR for product visualization
- Optimizing navigation for an extensive product catalog
- Enhancing checkout experience for higher conversions
- Integrating AI-driven recommendations for personalized shopping
Design Process
- 1
User Research & Persona Development
- 2
Competitive Analysis & Market Research
- 3
Wireframing & Prototyping
- 4
UI/UX Design & Testing
- 5
Mobile & Performance Optimization
- 6
Final Implementation & Launch
Outcomes
50% increase in sales within 3 months
40% reduction in cart abandonment
60% increase in user engagement
Customer ratings improved from 3.7 to 4.9 stars
Key Insights
User-Centered Approach
By focusing on real user needs and pain points, we were able to create a solution that resonated with the target audience and solved genuine problems.
Iterative Design Process
Multiple rounds of testing and refinement allowed us to identify issues early and continuously improve the design based on real user feedback.
Measurable Results
By establishing clear metrics at the beginning of the project, we were able to measure success objectively and demonstrate the value of good design.
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