Electrical E-Commerce Platform
This e-commerce platform was designed to provide users with a seamless online shopping experience. The challenge was to create an engaging and accessible interface that allows users to browse, compare, and purchase groceries efficiently while ensuring a smooth checkout process.
Project Gallery
Client
Electic Shop Owner
Duration
4 weeks
Role
UI/UX Designer
Team
1 designer
Tools
Deliverables
- Wireframes
- Prototypes
- User Research Report
- UI Kit
- Design System
Key Challenges
- Creating an intuitive search and filtering system
- Designing a smooth and fast checkout process
- Balancing user needs with accessibility requirements
- Optimizing UI for both web and mobile experiences
Design Process
- 1
User Research & Personas
- 2
Competitive Benchmarking
- 3
Information Architecture & Wireframing
- 4
Prototyping & Iteration
- 5
Visual Design & UI System
- 6
Usability Testing & Refinements
Outcomes
Increased average order value by 25%
Reduced checkout time by 40%
Customer satisfaction rating improved from 4.0 to 4.8/5
Key Insights
User-Centered Approach
By focusing on real user needs and pain points, we were able to create a solution that resonated with the target audience and solved genuine problems.
Iterative Design Process
Multiple rounds of testing and refinement allowed us to identify issues early and continuously improve the design based on real user feedback.
Measurable Results
By establishing clear metrics at the beginning of the project, we were able to measure success objectively and demonstrate the value of good design.
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